Mailing Lists – How We Hate Them!!!

tlgEverybody knew Wait, the neighborhood butcher when I was growing up. Walt, in turn, knew everybody. He knew that my mother ordered a pot roast for Sundays. He knew that Mr. Schlampp wanted fish on Fridays, and that Mrs. Levine bought kosher food. He knew our addresses and phone numbers, when the grandkids were coming home to visit, our birthdays and our paydays, and whose charge accounts were in arrears. Walt’s customer database was in his head.

Walt used his database for marketing. He called us if he had …

 

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