Get Those Expenses Straight!!

gtesWhen translator Benno Groeneveld first struck out on his own, he didn’t bother to invoice clients for business calls. Why not? He didn’t have the time to sort through every call he made when his statement-arrived. But within no time, Groeneveld’s monthly phone bill skyrocketed to $200 (of which $150 was client-related). So when the St. Paul, Minnesota, businessman discovered his long-distance carrier offered call coding–which automatically categorizes client calls by account–he signed up. “For me, it makes a difference in what I charge,” he says.

Tracking out-of-pocket costs is …

 

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Mailing Lists – How We Hate Them!!!

tlgEverybody knew Wait, the neighborhood butcher when I was growing up. Walt, in turn, knew everybody. He knew that my mother ordered a pot roast for Sundays. He knew that Mr. Schlampp wanted fish on Fridays, and that Mrs. Levine bought kosher food. He knew our addresses and phone numbers, when the grandkids were coming home to visit, our birthdays and our paydays, and whose charge accounts were in arrears. Walt’s customer database was in his head.

Wait used his database for marketing. He called us if he had a …

 

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No Need For Windows? Er, Maybe…

tlgNearly every profession has been transformed in some way by technology, and graphic design is no exception. The drafting table has been replaced by the desktop computer, which performs some of the most exacting-and formerly messy–tasks. In addition, where light-filled workspaces used to be considered a necessity, that same light now tends to drown out images displayed on a large-screen monitor–the graphic designer’s most important tool.

That’s what Washington, D.C.-based graphic designer Lloyd Greenberg discovered when he moved his home office from upstairs to downstairs to make room for his …

 

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